Understanding the 72 Sold Lawsuit: Key Details and Implications


Understanding the 72 Sold Lawsuit: Key Details and Implications

The 72 Sold lawsuit has become a focal point in the real estate landscape, prompting discussions about industry practices and legal regulations. Originating from specific events and unfolding developments, this legal dispute has garnered significant attention within the real estate community.          

In this article, we delve into the intricate details and implications surrounding the 72 Sold lawsuit. By analyzing the case’s facts and legal intricacies, we aim to shed light on its significance and potential consequences. Whether you’re a homeowner, a real estate professional, or simply intrigued by legal matters, join us as we navigate through the complexities of this notable lawsuit.

What is 72SOLD?

What is 72SOLD?

72SOLD is a real estate company based in Scottsdale, Arizona, founded by Greg Hague in 2018. It offers a unique approach to selling homes, promising to streamline the process and achieve results in a shorter timeframe.

Unlike traditional real estate methods, 72SOLD aims to sell homes within a compressed timeline of just eight days. The company utilizes an aggressive marketing strategy, including holding open houses on a single weekend and setting a strict deadline for offers.

By creating a competitive environment among potential buyers, 72SOLD seeks to maximize sale prices and provide sellers with a hassle-free selling experience.

72 Sold Lawsuit

1: Parties Involved

Parties InvolvedDescription
PlaintiffsIndividuals or entities bringing forth the legal action against 72 Sold. They cite grievances or alleged wrongdoing by 72 Sold as the basis for their claims.
Defendants72 Sold itself, the target of the lawsuit. It must respond to the allegations and defend its actions in court.
Other Involved PartiesMay include legal representatives, expert witnesses, and regulatory bodies, all contributing to the complexity of the legal proceedings surrounding the 72 Sold lawsuit.

2: Allegations and Claims

In response, 72 Sold may deny the allegations and contest the claims made against them. They may argue that they have acted within the bounds of the law and industry standards, providing evidence to support their defense.

Also, they may seek to settle the lawsuit through negotiation or mediation to avoid lengthy and costly litigation. The outcome of the case will depend on the strength of evidence presented by both parties and the decision of the court or arbitrator.

3: Impact and Implications

The outcome of the lawsuit against 72 Sold could have significant implications for the real estate industry. If the allegations are proven, it may lead to increased scrutiny of similar business models and regulatory changes. Additionally, it could affect consumer confidence in rapid-sale real estate services, influencing market dynamics and buyer-seller relationships.

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4: Responses and Defense

In response to the allegations, 72 Sold has vehemently denied any wrongdoing, asserting that their business practices are in full compliance with existing laws and regulations.

They have emphasized their commitment to providing transparent and fair services to both buyers and sellers, citing numerous satisfied clients and successful transactions as evidence of their integrity. Also, they have stated their willingness to cooperate fully with the legal process to resolve the matter swiftly and effectively.

5: Settlements or Verdict

As of now, no settlements or verdicts have been reached in the lawsuit involving 72 Sold. The legal proceedings are ongoing, and both parties continue to present their arguments and evidence before the court.

It remains to be seen how the case will ultimately be resolved and what implications it may have for the real estate industry as a whole.

Find the Right Real Estate Agent for Your Needs

Find the Right Real Estate Agent for Your Needs

Finding the right real estate agent for your needs is crucial for a successful property transaction. Whether you’re buying or selling, a knowledgeable and experienced agent can make all the difference.

Here are some tips to help you find the perfect agent:

  • Research: Start by researching real estate agents in your area. Look for agents with experience in the type of transaction you’re interested in and who have a good reputation in the community.
  • Get Referrals: Ask friends, family, and colleagues for recommendations. Personal referrals can be a great way to find an agent who has a track record of success.
  • Check Reviews: Look for online reviews and testimonials from past clients. Pay attention to both positive and negative feedback to get a balanced view of an agent’s performance.
  • Interview Multiple Agents: Don’t be afraid to interview multiple agents before making a decision. Ask about their experience, track record, marketing strategies, and communication style.
  • Look for Local Expertise: Choose an agent who has a deep understanding of the local market. They should be familiar with property values, neighborhood trends, and other factors that can affect your transaction.
  • Consider Compatibility: It’s important to choose an agent who you feel comfortable working with. Look for someone who listens to your needs, communicates effectively, and is responsive to your questions and concerns.
  • Evaluate Marketing Strategies: If you’re selling a property, ask potential agents about their marketing strategies. Look for agents who use a variety of tactics to attract buyers, including online listings, social media marketing, and traditional advertising.

Negotiate Terms: Finally, don’t forget to negotiate the terms of your agreement with your chosen agent. Discuss commission rates, contract length, and any other relevant details before signing on the dotted line.

Is 72SOLD a Discount Broker?

No, 72SOLD is not a discount broker. Unlike discount brokers who typically offer lower commission fees, 72SOLD’s costs still average between 5-6%, which is in line with industry standards.

The company justifies its commission rates by emphasizing the resources it allocates towards its unique marketing strategy aimed at generating interest from buyers within a short period.

Therefore, sellers looking to save money on real estate commissions should not expect discounted rates when working with 72SOLD.

How Does 72SOLD Work?

72SOLD is a full-service real estate brokerage based in Scottsdale, Arizona, but it’s expanding rapidly into other markets and establishing partnerships with other brokerages.

Their approach to selling homes is unique and condensed, aiming to complete the sale process in just eight days.

Here’s how it works: When interested sellers visit the 72SOLD website, they input their address into a price quote landing page. Then, their information is forwarded to a local real estate agent, either from 72SOLD or one of their realtor partners, who contacts them to provide a price estimate and marketing proposal.

After that, the real estate agent meets with the seller to inspect the property and discuss their selling needs. If the home is in selling condition, the agent claims they can organize a sale in as little as eight days.

The marketing strategy involves holding open houses for a condensed period, typically one weekend, to create a sense of urgency among buyers and potentially spark a bidding war.

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72SOLD Alternatives

If you’re exploring alternatives to 72SOLD for selling your property, there are several options worth considering:


FastExpert helps you find the right real estate agent by connecting you with top local agents who have a track record of success. You can read reviews and check ratings to make an informed decision about who to work with. FastExpert offers a user-friendly platform and a transparent process, making it easy to find an agent tailored to your specific needs.


Redfin is known for its lower commission rates compared to traditional brokerages. They use technology to streamline the selling process and provide full-service support, including listing, marketing, and negotiating with buyers. Redfin is a good option for sellers looking to save money on commission fees while still receiving quality service.


If you prioritize speed and convenience over maximizing the sale price, you might consider working with an iBuyer like Opendoor. iBuyers make instant offers on homes and handle the entire selling process, from inspection to closing, making it a hassle-free option for many sellers. However, it’s important to note that iBuyers typically offer slightly below market value for homes and charge high fees.


In conclusion, gaining a comprehensive understanding of the 72 Sold lawsuit is crucial due to its significant implications in the real estate industry. The lawsuit, involving allegations of deceptive practices and misleading marketing by 72 Sold, sheds light on the importance of transparency and ethical conduct in real estate transactions. It underscores the need for stringent regulations and consumer protection measures to safeguard the interests of both buyers and sellers.

Frequently asked question

What is the 72 Sold lawsuit about?

The lawsuit involves allegations of deceptive practices and misleading marketing by 72 Sold.

Who are the parties involved in the lawsuit?

The parties involved include 72 Sold, plaintiffs alleging misconduct, and possibly regulatory bodies.

What are the key allegations and claims in the lawsuit?

Allegations include deceptive marketing tactics, false advertising, and failure to deliver promised services.

What are the potential implications of the lawsuit?

The lawsuit could impact consumer trust in real estate companies and lead to regulatory changes in the industry.

How does the lawsuit affect similar real estate companies?

It serves as a cautionary tale, highlighting the importance of ethical conduct and transparency in real estate transactions.

What responses and defenses have been made by 72 Sold?

Responses may include denying the allegations, presenting evidence in their defense, and seeking legal counsel.

Are there any settlements or verdicts in the lawsuit?

Settlements or verdicts may not yet be reached, but they could have significant ramifications for 72 Sold and the wider industry.

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